Work Experience

Currently…

Sitch Matchmaking — AI matchmaking app, backed by a16z and M13

Head of Growth | May 2025-Present

  • Own all paid acquisition across 7 U.S. markets (NYC, Chicago, Austin, SF, LA, Philadelphia, DC), managing Meta and TikTok campaigns with inverse-CPI budget allocation and persona-based creative testing

  • Lead full lifecycle and CRM marketing via Braze — SMS, push, and in-app — across onboarding, re-engagement, and city relaunch campaigns

  • Drive brand and creative strategy including ad creative development, copy, and content shoots across multiple markets

  • Oversee product marketing decisions related to conversion, upsells, and engagement; maintained 10%+ conversion rate against industry benchmarks

  • Managed Sitch's transition from class-pack to subscription model and launch of premium matchmaking tier

  • Built performance reporting infrastructure connecting Meta, TikTok, and Mode Analytics into automated daily dashboards

  • Spearheaded expansion into 6 new markets, acquiring 64,000+ users and driving $800K+ in revenue

Previously…

Fast Forward Dating – Video-first dating app with 30k users

Chief of Staff | April 2024 – March 2025

  • Led engineering hiring and onboarding, bringing Quality Assurance Lead and 3 interns to QA test, decreasing go-live time by 11%.

  • Oversaw CRM transition from OneSignal to CleverTap, resulting in improved user retention (5% to 11%).

Product Lead | October 2023 – March 2025

  • Improved user experience by introducing Fast Forward Trial, an extended onboarding experience that reduced week one drop-off rates by 32% between Q3 2023 and Q2 2024 by allowing users to try out the app without creating a permanent profile.

  • Interfaced with engineering team to overhaul product development processes, bringing development timeline down 38%.

  • Led Android development, including product design, QA testing, and national launch. Project completed 6 weeks ahead of schedule.

Growth Lead | April 2023 – March 2024

  • Developed partnership network in NYC, working across entertainment, restaurant, and fitness sectors to secure first 5K users.

  • Created marketing campaign with Outfront Media; launched billboards in 50+ NYC subways, leading to 75% increase in downloads

Champ — Seed-stage sexual wellness company, sold to Adam and Eve

Director of Campus Growth; Affiliate Marketing Lead | October 2023 – May 2025

  • Lead partnership development in higher education, working with 30 universities to support educational programming on campus. Engaged 1,500+ healthcare professionals, facilitating the distribution of 390K+ condoms on campuses.

  • Established student brand ambassador program in California and Chicago to organize and participate in on campus events.

  • Created partnerships with Gay Men’s Health Coalition and Ali Forney Center, donating 200K condoms to high-need NYC initiatives

eVerse - Seed-stage consumer-facing blockchain and NFT company

Marketing Coordinator | April 2022 – November 2022

  • Led digital storytelling efforts for blockchain initiatives, including whitepapers, investor briefs, pitches, and social content.

  • Managed campaigns across email, discord, and X (twitter), creating a 3500+ person product release waiting list ahead of launch.

Colegio Rural Agrúpalo Los Olivos— Madrid, ES

Auxiliar de Conversación | September 2021 - July 2022

  • Selected by Spanish Government to serve as English Teacher in 4 different rural schools, with students ages 2-12.

Hotel Refugio Prategiano— Montieri, IT

Equestrian Activities Manager | May 2021 - September 2021

  • Hotel Rifugio Prategiano is an Italian Agriturismo serving international clientele. Taught riding lessons to newcomers and took clients and their families on hours-long trekking rides. Assured rider and mount safety (and fun!)

Education

Hamilton College, 2021

  • Bachelor of the Arts in Anthropology and Hispanic Studies, 3.93 GPA

  • Summa Cum Laude, Phi Beta Kappa, Bahn Prize in Anthropology

Skills

Performance Marketing & Paid Acquisition

  • Manage Meta and TikTok app install campaigns across 7 U.S. markets, including audience segmentation, creative testing, dayparting, and budget allocation via inverse-CPI weighting

  • Experience with two-funnel campaign structures (web → install), lookalike audiences, and Advantage+ targeting

  • Built automated performance reporting infrastructure connecting Meta, TikTok, and Mode Analytics into daily dashboards via Google Sheets

Lifecycle & CRM Marketing

  • Deep hands-on experience in Braze across SMS, push notifications, and in-app messaging — including Canvas flows, frequency capping, event-property logic, and A/B testing

  • Managed full lifecycle strategy across onboarding, re-engagement, and market relaunch campaigns

  • Previous CRM experience in OneSignal, CleverTap, Mailchimp, and HubSpot; maintained 40%+ email open rates across campaigns

Brand & Creative

  • End-to-end creative development including ad copy, persona-based creative briefs, and content shoot coordination across multiple markets

  • Designed visual identity for FFWD Dating, overseeing implementation across web, social, and in-app

  • Experienced copywriter across email, social, in-app messaging, whitepapers, and long-form content

Product Marketing

  • Led subscription model transition and premium tier launch at Sitch, maintaining 10%+ conversion rate

  • Oversaw product marketing decisions related to conversion, upsells, and user engagement

  • Authored onboarding and moderation messaging for app users across email and in-app channels

Growth & Market Expansion

  • Spearheaded expansion into 5 new U.S. markets; 64,000+ users acquired, $850K+ revenue driven

  • Experience with ASO, App Store copy, and Apple Ads

  • Built and managed partnership networks across entertainment, restaurant, fitness, and higher education sectors

Analytics & Data Infrastructure

  • Proficient in Mode Analytics, Google Sheets, and building automated reporting pipelines from ad platforms

  • Comfortable with campaign performance analysis, CPI benchmarking, and budget reallocation decisions

  • Experience with data tools including Notion, Trello, and cross-functional project management

Tools & Platforms Braze · Meta Ads Manager · TikTok Ads · Google Sheets · Mode Analytics · Apple Ads · Notion · HubSpot · CleverTap · OneSignal · Mailchimp · Apollo.io · Figma